My primary goal upon starting this position was to break out some of the WonderHowTo coverage into independent editorial brands. Specifically, I created a new editorial direction for smartphone coverage under the Gadget Hacks brand and created the Next Reality brand to cover the emerging industry of augmented reality.
We also piloted some new coverage areas over the last year, specifically:
- Invisiverse — The wonderful world of microbes.
- Driverless — News from the frontlines of the driverless car revolution.
We had a steady flow of great content about how our daily lives interact and are impacted by microbes (viruses, bacteria, and fungi) on Invisiverse. I worked with our two freelance writers to assign and headline all the stories in 2017 and edited them myself.
Here are some of my favorites:
Sadly, we didn’t have the resources to focus on growing these brands, so we went all-in for Gadget Hacks, Next Reality, WonderHowTo, and Null Byte.