It’s a Bra! It’s a Dust Mask! It’s Both! And Now, It’s for Sale

Discover, September 27 2010.

The Emergency Bra, which won both the Ig Nobel prize in public health and a spot on TIME’s list of the Worst Inventions of 2009 is now available through the website, www.ebbra.com for $29.99. CNET explains its intended use:

The bra is, of course, meant to be taken off, something most adults presumably have experience with. Once removed, it separates into two masks which, when placed over the nose and mouth, filter out particles…. Read More >