Firmness of Touch May Evoke Gender Stereotyping

LiveScience, January 12 2011.

Holding a hard or soft ball can influence a person’s perception of how masculine or feminine others are. The finding adds to the growing insight about how connected our sense of touch is to social processing in our brains.

“What you are experiencing every day can influence your thoughts, like if you are sitting on a hard chair or a soft chair,” lead researcher Michael Slepian at Tufts University told LiveScience. Read More >