Content Strategy & Editorial Management

Are you trying to figure out how to cover a new area, tackle a new topic or just improve the bang for your buck for your day-to-day content?

I’m here to help.

Having run newsrooms and built teams for more than 8 years, I’m well versed in analyzing competitive properties, finding a strong position, and gearing up a team to hit the ground running.

As a managing editor I can:

  • Workshop content ideas with stakeholders
  • Assign and manage freelance writers
  • Developmental and structural editing to improve copy
  • Line edit to ensure content follows the style and editorial guidelines of the publication

What Is Smallpox?

Verywell Health, January 26, 2023.

Smallpox is a deadly infectious disease caused by a virus. It hasn’t caused an infection in the wild since the 1970s. No one has had smallpox in the United States since 1949. The last death from smallpox was in the United Kingdom in 1978.

Though you’re..

Posted by Jennifer Welsh in 2023, Evergreen, Health & Medicine, Microbiology & Immunology, SEO, Verywell Health

Weighing the Pros and Cons of Antineoplastic Drugs

Verywell Health, January 26, 2023.

Antineoplastic drugs are medicines used to treat cancer and other diseases. It’s a general name for drugs that stop tumor cells from growing and dividing. Antineoplastic drugs are also called anticancer drugs, chemotherapy, cytotoxic drugs, oncology drugs,..

Posted by Jennifer Welsh in 2023, Evergreen, Health & Medicine, SEO, Verywell Health

What Is Toxoplasmosis?

Verywell Health, January 24, 2023.

Toxoplasmosis is a disease caused by the parasite Toxoplasma gondii. This parasite is a tiny single-celled organism called a protozoan. People can acquire it from undercooked meat and exposure to cat feces. 

In healthy individuals, this infection..

Posted by Jennifer Welsh

Melatonin Searches Spike Every Winter

SleepFoundation.org, January 4, 2023

Melatonin web searches on Google increased 36% from December 2021 to January 2022, as they have the past few winters.

Google searches for “sleep aid” also hit a five-year peak in January 2022.

West Virginia, Kentucky, and Mississippi are..

Posted by Jennifer Welsh in 2023, Content Marketing, Data Story, Health & Medicine, News Article, SleepFoundation.Org

What Is Thymoma?

Verywell Health, December 31 2022.

Thymoma is a tumor (growth) of the thymus gland. It may be benign or malignant (cancer). The thymus gland is part of the lymphatic system—the tissues that help produce, store, and transport white blood cells. The thymus helps white blood cells called..

Posted by Jennifer Welsh in 2022, Evergreen, Health & Medicine, SEO, Verywell Health

Dr. Shawn Torres

UCSF Health, December 5 2022.

Dr. Shawn Torres is a primary care doctor with expertise in preventing, diagnosing and treating chronic disorders. She has a special interest in relieving chronic conditions through lifestyle changes. Her approach is to see her patients as whole people, taking..

Posted by Jennifer Welsh in 2022, Content Marketing, Health & Medicine, Profile, UCSF Health

Triple Positive Breast Cancer Prognosis

Verywell Health, November 29 2022.

Triple-positive breast cancer has three features that influence its prognosis and set it apart from other subtypes of breast cancer. It grows in response to two hormones and makes a lot of a protein called human epidermal growth factor receptor..

Posted by Jennifer Welsh in 2022, Evergreen, Health & Medicine, SEO, Verywell Health

Reaching net zero: A challenging but necessary journey

Boston Globe’s Studio B for Phillip Morris International, November 4 2022.

For decades warnings about climate change have said that humans need to lower how much carbon dioxide goes into the atmosphere. Now, the goal is net zero.

The idea of net zero is to limit how much the Earth..

Posted by Jennifer Welsh in 2022, Boston Globe's Studio B, Branded Content, Climate & Environment, Feature, Technology & AI

Obstetrician LeRoy Heinrichs, evangelist for virtual medical training, dies at 90

Stanford Medicine, October 24 2022.

William LeRoy Heinrichs, MD, PhD, a professor emeritus of obstetrics and gynecology at the Stanford School of Medicine, died Sept. 21. He was 90.

Chair of the Department of Obstetrics and Gynecology from 1976 until 1984, Heinrichs pursued minimally..

Posted by Jennifer Welsh in 2022, Health & Medicine, Profile, Stanford University School of Medicine, University Magazine

Stanford researchers testing ways to improve clinical trial diversity

Stanford Medicine, June 22, 2022.

Two Stanford Medicine professors are working with the Morehouse School of Medicine to test ways to enroll more diverse patients in clinical trials for heart disease treatments. The research is part of a $20 million project launched by the American Heart Association..

Posted by Jennifer Welsh in 2022, Health & Medicine, News Article, Stanford University School of Medicine, University Magazine